MG - REBRAND
Rebranding the iconic MG car brand, this creative direction captures the essence of MG’s 100-year heritage—bold, playful, and full of edge—while aligning with their present, hyper-innovative, technologically advanced and unique products.
Building on the original tagline, “Safety Fast,” it sets the stage for the brand’s positive contradictions, amplifying its maverick spirit. A youthful icon beloved by all, an underdog with mainstream appeal. As MG marks its 100th year, the question is: what’s next for a brand that’s just getting started?
Building on the original tagline, “Safety Fast,” it sets the stage for the brand’s positive contradictions, amplifying its maverick spirit. A youthful icon beloved by all, an underdog with mainstream appeal. As MG marks its 100th year, the question is: what’s next for a brand that’s just getting started?
