TWITCH - TOUT PART EN LIVE
"Tout part en live sur Twitch" (It all kicks off on Twitch) – a cross-media campaign in France that highlights the pure, raw, real, and unscripted moments that unfold when people go live on Twitch.
The campaign spanned everything from a hero film, showcasing top French streamers and their personalities, to in-game advertising.
The art direction brings to life the unpredictable and eccentric nature of streaming and viewing on Twitch, capturing the essence of what makes the platform unique.
The campaign spanned everything from a hero film, showcasing top French streamers and their personalities, to in-game advertising.
The art direction brings to life the unpredictable and eccentric nature of streaming and viewing on Twitch, capturing the essence of what makes the platform unique.
